There are so many great articles written online every day about almost anything. For me, one of the best parts of being in the Digital Marketing field is reading and researching new information and resources -- be it about Marketing in general or nuanced topics that caught my attention.
This past week these were some of the links I found most interesting:
On Marketing:
What is an A/A Test & Do You Really Need to Use It?
from hubspot.com
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
from MarketingProfs
Mythbusting Contextual Advertising: Why Every Marketer Should Test It
from criteo.com
Google Seeks Search Deals For TikTok and Instagram Videos
from theinformation.com
Why the sales funnel is the cockroach of marketing concepts
from marketingweek.com
On Productivity and Work:
Be a Schedule Builder, Not a To-do List Maker
from GetPocket.com
How to organize yourself and your time as a freelancer
from Clockify.me
Why hard work alone isn't enough to get ahead
from BBC.com
Other interesting topics:
Apple's fortress of secrecy is crumbling from the inside
from theverge.com
How mental health became a social media minefield
from vox.com
from time.com
And that concludes the roundup of links that I have read during the week. The articles mentioned are interesting, brutal, inspiring, truthful, funny, sad, confusing—but they are all worthy of your attention. Enjoy!
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