Hey, lovely readers! I hope you're ready to journey through the latest gems that have captured my attention in this month's Culture Catch-Up. My recent media dive highlights are from spine-tinglin…

A few weeks from now, we will be welcoming a new year. To prepare for all the marketing plans and strategies we will be activating in a few months, let me share with you my recommended  digital marketin…

In a world where uncertainties are inevitable, microinsurance has become a beacon of financial security for many individuals. Designed to provide affordable and accessible coverage, microinsurance offers …

Hey there, fellow bookworms! Can you believe October has come and gone? As I started to enjoy reading again, I cozied up with some eye-opening and warm reads that made this month extra special. So, please…

As my big 3-0 approaches and the midlife existential crisis settles in, finding time for personal growth and meaningful experiences before turning 30 can feel like a challenge, especially with a full-ti…

Hey there, dear readers! I hope this blog post finds you well and thriving. It's been a while, hasn't it? As you may have noticed, I've been absent from this space for the past 10-11 months…

In the fast-paced digital communication world, the content creation landscape is constantly evolving. Over the past decade, various social media, video platforms, and emerging technologies have reshaped…

As the impact of climate change becomes more and more apparent, it's more important than ever to take steps to live a more sustainable and eco-friendly lifestyle. And as a new mom, I don't want my…

As digital marketers, I'm pretty sure you've come across the term cross-channel marketing. But what is cross-channel marketing? Cross-channel marketing refers to the practice of using multiple c…

The world of digital marketing is constantly evolving, and it can be hard to keep up with the latest trends and predictions for the future. In this blog post, we'll take a look at some of the digital …

With 2022 closing in the books, it's time to look ahead to what's next. As we head into a new year, it's time for me, as a Digital Marketing Manager, to take stock of where we are and where …

I'm a data-based marketer, so I have done plenty of things with spreadsheets. I make spreadsheets for myself, and I'm sharing this with all of you too! This Free KPI Metrics Summary for E-commer…

So, I've been away for a while. I wanted to take some time off from blogging because I needed to focus on other things in my life. I've had so much going on early this year that it's been h…

I'm always trying to do more with less and make the most of my time. I'm constantly trying new tools and applications to get my work done faster and better - and overall, Google Workspace has he…

I don't know about you, but I'm always looking for additional ways to improve my effectiveness. There is always room for improvement and what better way to measure that than through technology? Di…

As a new mom, I'm sure you know how much time can be wasted in a day looking for misplaced or lost items. Whether it's the milk you have on hand or your favorite lipstick color, sometimes it seems…

Digital marketing trends will keep changing and keep evolving at a fast pace. By 2022, there will be a massive change in most of the industry's trends. So if you're the kind of person who wants…

When you're first starting out as a freelancer with a new client, it can be difficult to know what to ask. How do you know which questions are important and which aren't? The answer is simple: A…